Advertising Policy

• OCM is responsible for analyzing and pursuing potential avenues for CON-related advertising.
• OCM is also responsible for creating and updating advertisements (in both print and electronic formats) for multiple departments within the college (e.g., Academics and HR).
• Ads must accurately reflect current UI/CON design and content standards for brand consistency.
• To be considered, ad placements must be targeted, cost-effective and qualitative.

Process

• OCM staff will routinely communicate with faculty & staff (academics and HR personnel in particular) to ensure specific marketing needs are met.
• Contact OCM if you have a request for ad creation and/or placement.
• Requests to OCM should be submitted via a thorough, clearly articulated email (to formally document the request) as soon as details are finalized and approved by your supervisor (if applicable).
• OCM staff will review your ad request and contact you if additional information is needed.
• OCM will provide you and/or your supervisor with a proof of the ad and await formal approval (formal approval should be acknowledged via email to document authorization).

• Please allow at least four weeks for the creation of a new ad*

*if the ad already exists and only requires content and/or design changes, please allow at least 10 business days (as always, turnaround times may vary depending on workflow volume at the time of your request)