Press Release Policy for the College of Nursing

• A formal CON press release can be created to help promote college-related news, events, and initiatives.
• Once created, CON press releases should be distributed to UCM, UI Health Care Media Relations, local and national media outlets (when applicable) as well as to other key audiences as necessary (e.g., Alumni or State Legislature).
• OCM is responsible for the creation and distribution of all press releases.
• The primary means of PR distribution will be electronic (via Web, email, social media, etc.).
• For grammatical composition, all College of Nursing press releases will follow The Associated Press (AP) Stylebook.
• In the event that a style issue is not addressed by the Associated Press, OCM will adhere to the “Unique University of Iowa Style [1]” guide.
• In the event that a style issue is not addressed by the Unique University of Iowa Style guide, OCM will adhere to a proprietary College of Nursing style guide (currently under development).

Process

• Contact OCM if you have news, events or initiatives for which you would like to have a press release created.
• A detailed, clearly articulated request should be emailed to OCM as soon as content details are finalized (to formally document the request).
• OCM staff will review your request and contact you if additional information is needed.
• To create a press release, please allow at least five business days.*

*turnaround times may vary depending on workflow volume at the time of your request