Promotional Policy for the College of Nursing

• OCM is responsible for researching and pursuing potential CON-related promotional items (banners, pens, flash drives, note pads, etc.).
• To ensure brand consistency, design features and/or content for any promotional item (print or electronic), must be provided by OCM (unless otherwise specified by UI Communication & Marketing, UI Health Care Media Relations, or the dean).
• To ensure bulk and/or university discount pricing is utilized, OCM is responsible for placing orders for CON promotional items.
• Only official College of Nursing, OCM-approved logos can be used (these logos are accessible on the college’s shared drive in the “Identity” folder).
• Additional design considerations will follow graphic standards provided under the University of Iowa’s Brand Manual.
• For grammatical composition, any CON promotional item will follow The Associated Press (AP) Stylebook (also see “Press Releases”).
• In the event that a style issue is not addressed by the Associated Press, OCM will adhere to the “Unique University of Iowa Style” guide.

Process

• OCM staff will routinely communicate with CON faculty & staff (e.g., Student Services) to ensure promotional needs are being met.
• Contact OCM if you have a request for ordering a promotional item.
• Requests to OCM should be submitted via a thorough, clearly articulated email (to formally document the request) as soon as details are finalized and approved by your supervisor (if applicable).
• OCM staff will review your request and contact you if additional information is required.
• OCM will provide you and/or your supervisor with a proof of the promotional item and await formal approval (formal approval should be acknowledged via email to document authorization).
• Please allow at least three weeks for the creation (design and content) of any new promotional item*

*if only content and/or design changes to an existing or previously ordered promotional item are needed, please allow at least 10 business days (as always, turnaround times may vary depending on workflow volume at the time of your request)

• Once the design and/or content have been approved, please allow at least 10 business days to receive your promotional item from the vendor.

*turnaround times may vary depending on the vendor’s volume of business at the time of your request