Media Coverage/Inquiries at the College of Nursing

• OCM is responsible for coordinating external and internal CON communication, including arranging for and assisting with media coverage of college events and initiatives.
• OCM will serve as the primary media contact for inquiries from all outlets, including University Communication and Marketing (UCM; formerly UI News Services) as well as local and national media.
• OCM must sustain a collaborative and productive relationship with UCM and UI Health Care Media Relations.
• Any CON faculty, staff or student contacted for an interview or for a general media inquiry of any kind—by local (including UI), state or national media—should notify OCM as promptly as possible.
• OCM should also be notified about any CON faculty, staff or students contributing to media productions in any capacity (e.g., radio/TV interviews, webcasts, or written contributions of any kind).
• OCM staff should also be alerted to any upcoming CON news, initiatives and/or college-related events that could generate media interest/inquiries.
• When it comes to interactions with the media, when in doubt, please notify OCM (even if redundancy or irrelevancy is a concern).

Process

• Email or phone OCM regarding any recent or impending interactions with the media (e.g., if you were contacted by the media to contribute to features of any kind, no matter how big or small your role may have been.)
• Email or phone OCM, particularly if you are informed that your interaction/involvement with the media will be published or broadcast.
• Email or phone OCM if you have news, events or initiatives that you would like the media to be aware of and potentially cover (also see policy & procedure for “Press Releases”). OCM staff has direct media contact info to expedite the request and increase the probability of coverage.