Social Media Policy for College of Nursing

• Only content directly pertaining to UI, the College of Nursing, health care, other health science colleges, or the nursing profession in general should be posted on the college’s social media accounts (unless otherwise approved by the dean).
• Only timely, relevant content that encourages two-way communication and open dialog should be considered.
• Response rates (e.g., number of “likes” or volume of comments) on a post should be constantly evaluated to determine what content is useful and of interest and value to those individuals following college’s social media accounts (and should thus dictate the type of information that should be routinely posted).
• New content (including articles, photography and videos) should be posted daily
• Social media users are welcome to comment (like or dislike; agree or disagree) on any content posted on the college’s accounts. The intent behind the content posted is to create an intelligent dialog among audience members & followers; however, comments will be monitored and should always be respectful, courteous, and professional. Comments deemed offensive by CON administrators will be removed immediately and the individual(s) responsible for posting the offensive commentary may be blocked from future CON social media interactions.
• The College of Nursing and its Office of Communications & Marketing is not responsible for the creation or maintenance of unofficial yet CON-related social media accounts.

Process

• For initial notification, email or phone OCM if you have content that you would like posted on CON’s social media accounts.
• A detailed, clearly articulated request should be emailed to OCM as soon as content details are finalized.
• OCM staff will review your request and contact you if additional information is needed.
• Please allow at least two hours for content (including photography and videos) to be posted.*

*if content already exists; if new content needs to be created, please allow at least three business days (turnaround times may vary depending on workflow volume at the time of your request)